Google Mobile Ads Blog: AdWords < 3 Mobile Apps

Google Mobile Ads Blog: AdWords < 3 Mobile Apps: When we acquired AdMob two years ago, we made a big bet on mobile - and on mobile display advertising. As smartphone adoption has continued to grow around the world, we’ve seen that bet pay off with the increasingly strong appetite to engage customers on mobile devices.   Starting today, over one million AdWords advertisers will now be able to reach engaged consumers on more than 350 million mobile devices in the AdMob network and in some of the world’s most popular mobile applications.

By bringing our products and tools together, advertisers can work with Google to more effectively accomplish their marketing goals.  Earlier this week, we unveiled a newly unified digital ad platform that makes online marketing easier and more effective for large marketers and agencies using Doubleclick’s ad serving tools.  Similarly, with today’s announcement, AdMob mobile advertising becomes a seamless part of AdWords.

AdWords advertisers’ will now have access to mobile app inventory from directly within the AdWords interface, giving them the ability to create and manage ad campaigns that run across more than 300,000 mobile apps in the AdMob network.  Advertisers will be able to easily build, launch, and optimize their mobile campaigns across multiple platforms, and have full transparency about where their mobile ads run. AdMob’s network of apps gives advertisers true global reach with 23 countries each generating over one billion ad-requests last month, up from 11 countries in April 2011.

Starting today, a new campaign type is available in AdWords that makes it easy to launch an ad campaign to run on mobile apps on the AdMob network.  To start this new campaign type, advertisers can select “new campaign” from the Campaigns tab, and then “Display Network only (mobile apps)”.  

In addition to the ability to launch a mobile app campaign from within AdWords, advertisers can now reach individuals by targeting specific smartphone or tablet device models (e.g. Samsung Galaxy) or by targeting a particular manufacturer brand.  AdWords already enables targeting by operator, wifi, or operating system version.

Advertisers can also reach their desired audience by selecting from the categories available in the Google Play Store (e.g. ‘Games’) or App Store and search for individual apps (e.g. ‘Flood it’).  In the next several weeks, we’ll also provide an estimate on the number of devices reached and impressions targeted given your selections.

For more information on these new features, please join our webinar on mobile apps inventory in AdWords today at 10:00 AM PT / 1:00 PM ET (register here).

This is the latest chapter in our ongoing efforts not only to bring AdMob’s and Google’s tools together, but to mobilize all of our ads products and services.  Over the last year, we’ve brought mobile app inventory to the Doubleclick Ad Exchange, transitioned AdMob CPC campaigns to an AdWords-style auction, and launched the ability for advertisers to serve ads from DFA into the AdMob network.

As mobile continues to grow, we’ll continue to develop integrated advertising solutions designed to harness the specific features of mobile devices, usage, and context.Hep ! Je connais un site qui est vraiment super : le Video-Wydad-Casablanca-WAC
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Five keys to success for measuring your website - Google and Your Business

A few weeks ago, I shared some basic tips on how to measure your online marketing efforts. Today we’re taking a deeper look at how to measure the effectiveness of your website. Think of your website as your “Open For Business” sign on the web - but unlike your business, your website is open 24/7. So it’s important for you to measure how well your site is achieving your business goals. By using free tools like Google Analytics, you can see how visitors are finding and interacting with your site, which can help you improve your customer experience and potentially drive more sales.

Here are five things that every business should consider:

• Identify your goals and track them correctly: Think about the ultimate business objectives of your website and identify specific visitor actions that indicate success, like finishing a sale, signing up for a newsletter, or viewing an important page. Then set up goal tracking to see how visitors are reaching those goals. You can also assign a dollar value to each goal to see how it’s impacting your bottom line, or set up ecommerce tracking to integrate online sales data.
• Become a conversion detective: Businesses spend a lot of effort getting people to visit their site, so if your visitors aren’t converting or achieving your goals, it’s important to figure out why. There could be a variety of factors, like too many required steps to request a quote, call-to-action icons that are too small, or poor placement of your email list sign-up button. See what conversion metrics need a boost, and experiment with your site’s content and layout to see what works best.
• Get to the bottom of your bounce rates: Bounce rates represent the people who are visiting one page on your website and then leaving immediately afterwards. This could signal that they’re not finding what they need right away. Think about what information your customers might be seeking, like contact information or links to promotions, and make sure it’s front and center on your site. Bounce rates can also show you how effective your marketing campaigns are. For instance, if you’re running an email marketing campaign but find that they’re resulting in visits with high bounce rates, you could be wasting time and money.
• Discover important audience locations: The Internet can introduce even a small town business to potential customers around the world, so you might be surprised at what audiences are most interested in your products or services. Take a look at the countries, regions and provinces where your website visitors are coming from - it just might inspire you to run an ad campaign targeted to reach shoppers in France, or start a special promotion for your fans in Canada.
• Make the most of mobile traffic: More and more consumers are browsing the web on the go with their smartphones, so spend some time discovering how many of your site’s visitors are coming from a mobile phone. Are they viewing multiple pages, staying for a long time, or bouncing away quickly? A local restaurant might want to know whether mobile visitors are quickly finding information like hours of operation, menus and address - because if they’re not, they could be going elsewhere. If you need help making your website mobile, you can find a ton of resources at www.howtogomo.com to help you get started.

There are a lot of things that you can learn when diving into your website analytics, and I know that sometimes it can feel like an overwhelming amount of data. The important thing about measurement is to just get started and keep experimenting. You’ll begin to see what works for your unique site and business, and may even find unexpected areas for growth. Happy measuring!

Posted by Francoise Brougher, Vice President of SMB Sales and Operations



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Hep ! Je connais un site qui est vraiment super : le Video-Wydad-Casablanca-WAC
N'hésitez pas à aller le visiter, il vaut vraiment le coup d'oeil ;)

Google Apps Developer Blog: Fire Up Your Computer: The 2012 Google Apps Develo...

Google Apps Developer Blog: Fire Up Your Computer: The 2012 Google Apps Develo...: Updated to add links to the #gappschallenge hashtag and to Google Apps Script . In the past year, the Google team has been engaging with local developers by running variousGoogle conferences and Google+ Hackathons, showcasing creative applications, and supporting Tech Hubs. Since we are always looking for opportunities to encourage (and challenge!) you, we are looking forward to giving developers the opportunity to take on this year’s challenge, which will focus on Google Apps Script, Google Apps and Google Drive APIs.

With the Google Apps Developer Challenge, we hope developers across the globe will find new and innovative ways to use Apps Script, Apps and Drive APIs to build cool apps. This challenge is particularly unique as the APIs are available to a large community of developers who code in a variety of languages that include Java, PHP, Python, and .Net.

http://googleappsdeveloper.blogspot.com/2012/06/fire-up-your-computer-2012-google-apps.html

We will be working in collaboration with our Google Developer Groups (also known as GTUGs) andGoogle Business Groups to organize events and prepare for this challenge. Make sure to join your local community so that you are aware of meet ups.

How familiar are you with the various Google Apps and Drive APIs? If you aren’t familiar, make sure to read up about Google Apps Script, Google Apps and Drive APIs on Google Developers. Use theChrome Web Store as a source of inspiration. Create an innovative application using Google Apps Script, Google Apps, and Drive APIs. If your application is the best within one of the three categories defined below in your region, you could win a prize of $20,000 dollars! Google is also committed to nurturing the next generation of computer scientists as well as encouraging more women to get into coding, so we have special prizes for all-student or all-female teams that make the second round — $1,000 dollars.

Fans Connect Online, one of the winners of last year’s Android Developer Challenge

The first round of submissions will start on the 24th of August 2012. The categories are

• Enterprise / Small Business Solutions e.g., Accounting, Sales, Workflow, Collaboration
• Social / Personal Productivity / Games / Fun
• Education / Not for Profit / Water / Food & Hunger / Health

Make sure you read all the details about the competition on the Google Apps Developer Challenge page and follow the hashtag #gappschallenge on Google+ for any additional updates.

What are you waiting for? Get coding!

Chukwuemeka Afigbo profile | blog Chukwuemeka is a Program Manager at Google with the Emerging Markets Outreach team where he works closely with developers, startups, businesses and IT professionals in the region to successfully grow their business around Google Developer Tools and APIs. His current mission is to drive developer internet content in Sub Saharan Africa.

Hep ! Je connais un site qui est vraiment super : le Video-Wydad-Casablanca-WAC
N'hésitez pas à aller le visiter, il vaut vraiment le coup d'oeil ;)